The tourism and aviation remain the most affected by the pandemic sectors of the economy. But, as is often the case, local challenges are added to Ukraine's global problems. This multiplies all the negative factors several times, and to maintain the position you need to act much more effectively than competitors from other countries. Co-Founder of SkyUp Airlines and Join UP! Oleksandr Alba has written an article on this issue for nv.ua, which with the permission of the editorial board we publish in full on our website.